Which form of pharmaceutical detailing (i.e., traditional face-to-face detailing, E-detailing, Tele-detailing, Hybrid detailing) would you recommend for each of the following? And why?
a) A sales representative of a company that sells implantable knee joints. The company competes with DePuys, one of the larger manufactures of implantabl eknee and hip joints.
b) A sales rep of a large pharmaceutical company that promotes a newly marketed prescription drug for heart disease. (Answer all with much detail)