DEFEND THE ANSWER
Lisa conducts a qualitative study of people's online shopping behavior. She compares her results to that of similar studies and finds a similarity in coding across multiple studies. On the basis of the given information, we can say that Lisa’s study:
A. has emic validity.
B. has cross-researcher cultural reliability.
C. is not generalizable.
D. is quantifiable.
E. is not credible.
Defend the question......................................................
A person is asked if he has traveled abroad in the last six months. He replies that he has not. The interviewer thanks him and decides not to include him in her study. Which of the following supplemental documents might have indicated to the interviewer to exclude him from the study?
A. Rating cards
B. Screening question forms
C. Interviewer instructions
D. Quota sheets
E. Supervisor instructions
Defend ........................
A researcher working at Arcade Inc. is interested in finding out people's perception of Arcade’s prices and quality relative to those of its top market rival. Given this objective, which of the following would prove to be most efficient?
A. Graphic rating scale
B. Single-item scale
C. Comparative rating scale
defend the answer