A regional japanese fast food chain featuring rice bowls as, Operation Management

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A regional japanese fast food chain featuring rice bowls as

1. A regional Japanese fast food chain featuring rice bowls as a main product is interested in expandinginto a new market. What type of firm might conduct the research needed to expand into the new market?

A. the advertiser

B. an advertising agency

C. an external facilitator

D. media organizations

E. none of the above.

2. Which of the following would NOT be classified as an advertiser?

A. General Foods

B. The Limited Stores

C. Merrill Lynch

D. US Government

E. All of the above are advertisers

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