A Reflection of The Coca-Cola company's principles of international marketing as it relates to the following topics;
- The Coca Cola's international products or services. What locations and countries do they operate in?
- The foreign cultural, economic and political environments Coca Cola operates in and the unique situations these cause
- The international strategies Coca Cola uses in their foreign markets.
- How Coca Cola conducts market research, and how this helps them with new product launches or expansion into new countries.
- Coca Cola's export pricing and how they adapt to products or services for the overseas market
- Coca Cola's international communications efforts and how they help the company grow.
- Coca Cola's international product management and branding strategies