1) Structured observation is generally quantitative in nature. True False
2) A practical problem of observation is that it is time-consuming. True False
3) Observation is often used as a technique to collect data that complement data obtained by other techniques such as interviews. True False
4) Primary data are data that for example is gathered from annual reports. True False
5) The hypotheses need to be briefly explained to the respondent when a questionnaire is used to collect data. True False
6) Primary data are more important than secondary data. True False
7) Interviews can help you to better interpret the results of a quantitative investigation. True False
8) The Delphi Technique has been widely used for short-run business forecasting. True False
9) An advantage of face-to-face interviews is that the interviewers must be trained. True False
10) The hypotheses of a study are a good starting point when designing a questionnaire. True False
11) Participant observation is frequently used in:
A) Case Studies.
B) Ethnographic Studies.
C) Grounded Theory Studies.
D) All of the above.
12) Which of the following is a characteristic of unstructured interviews?
A) An objective may be to bring preliminary issues to the surface.
B) The researcher enters the interview with a planned sequence of questions.
C) All interviewees are asked the same questions in the same manner.
D) The information needed is known at the outset of the interview.
13) Evaluate the following question on suitability for the use in a questionnaire (measured on a 5-point Likert scale): "Do you think that in the current economic situation it is wise to reduce salaries of top sportsman?"
A) This question is leading.
B) This question is loaded.
C) This question is double-barreled.
D) This question in any case is not leading, loaded or double-barreled.
14) Which of the following is not a source of primary data?
A) Focus groups.
B) Videoconferencing
C) Delphi Technique.
D) Case Studies.
15) In a reality television series, the CEO of a corporation conceals his/her identity and assumes the role of a fellow worker in various settings in the company in order to observe what is happening. Which of the following would most accurately describe this type of observation.
A) Pure participation.
B) Complete participation.
C) Moderate participation.
D) Active participation.