A packaged-goods company plans to introduce a new bath soap, Marketing Management

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A packaged-goods company plans to introduce a new bath soap

Question: 1. Compare and contrast sampling and media-delivered coupons in terms of objectives, consumer impact, and overall roles in marketing communications strategies.

2. A packaged-goods company plans to introduce a new bath soap that differs from competitive soaps by virtue of a distinct new fragrance. Should sampling be used to introduce the product?

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Marketing Management: A packaged-goods company plans to introduce a new bath soap

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Marketing Management: A packaged-goods company plans to introduce a new bath soap

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