A number of methods are used to segment markets- identify, Project Management

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A number of methods are used to segment markets- identify

1. A number of methods are used to segment markets. Identify the typical customer for each of the six methods discussed in the text.

2. You have been asked to evaluate the attractiveness of a group of identified potential market segments. What criteria will you use to evaluate those segments? Why are these appropriate criteria?

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Project Management: A number of methods are used to segment markets- identify

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