Assignment: Perform a Comparative Analysis of Value Propositions of Two Nonprofits
Instructions: A nonprofit organization delivers something of value to its donors in exchange for their donations. There is no single definition of what a value proposition for a nonprofit organization includes for every donor, but depending upon the organization and the donor, some elements of a value proposition provided to donors by a nonprofit organization may be the following:
1. Using funds to reduce the occurrence of some social problem,
2. Maintaining a low overhead ratio (the ratio of donated funds used for the administration of the nonprofit organization to donated funds dedicated to supporting the cause of the nonprofit organization);
3. Ensuring the overhead ratio is not so low that the company lacks long-term viability and growth potential;
4. Ensuring ethical oversight of the use of funds donated to prevent the embarrassment of donors being affiliated with an organization found to be operating in an unethical manner;
5. Providing professional opportunities for workers particularly interested in dedicating their working time to a compelling cause on a full-time basis;
6. Communicating the mission of the organization in a concise and compelling manner.
Find and select two nonprofit organizations through Internet research.
Craft a set of five value proposition elements that could relate to these organizations for a given potential donor. Examples have been provided above and you may use any of them or none of them in preparing your five logical value proposition elements for your comparative analysis of the two organizations you have selected.
Create a comparative analysis table consisting of three columns and six rows, for a total of 18 table cells. In the first row provide the following column headings, from left to right: Value Proposition Element, Name of Nonprofit Organization 1, Name of Nonprofit Organization 2.
Then list the five value proposition elements you have decided upon for your comparative analysis in the first column under the heading "Value Proposition Element."
Formulate the comparative analysis table's remaining 10 cells.
Place the table in a MS Word document that includes the following sections:
• Introduction;
• Selected Organizations;
• Value Proposition Elements;
• Comparative Analysis Table;
• Discussion of Comparative Analysis;
• Reflection (in this section, reflect on the degree to which you feel economic downturns and recoveries may influence donors' perceptions of value proposition elements for the two organizations you selected);
• Summary;
• References.
Note that you may create your comparative analysis table in Excel or by using the Insert Table function in MS Word, but only one document should be submitted. This should be a MS Word document that contains the comparative analysis table (immediately visible to a reader of the document without opening an embedded file) included in the body of the composition as indicated in the outline for the paper above.
Support your paper with a minimum of three (3) scholarly resources.
Length: 5-7 pages not including title and reference pages