1. Share your favorite dessert or beverage and define the product attributes, including the branding, packaging, and labeling. Which of the product attributes appeals to you most and why? How is your product distributed (i.e., place)? What stage of the product life cycle is your product currently in?
2. A new start-up service company provides packaging consulting services to businesses. Discuss how the company can address the “Place” element if their budget is very restrictive?
3. What channels are most effective when selling in bulk at low prices? Explain.
4. Describe the trademark and warranty type of your latest cell phone or that of a relative. What, and whom do the trademark and warranty protect and how?