Explore the Multinational vs. Global Strategies
Problem- A multinational (multi-domestic strategy) means adapting products and their marketing strategies in each national market to suit local preferences. A global strategy means offering the same product in all national markets with a very similar marketing strategy.
Part 1- Remember, a marketing strategy means the choice of the Four P's (price, product, place and promotion); it does not mean merely a company's advertising methods. Describe two companies that use each of these strategies. Describe why you think each company chose this strategy.
I need help to describe two companies that use multinational and global strategies for success.