A monopolist estimated that the own-price elasticity of


A monopolist estimated that the own-price elasticity of demand for its product is -4.5 and its advertising elasticity of demand is 1.5. Assuming these elasticities are constant, what fraction of the firm's revenues should the firm "reinvest" in advertising to maximize profits?

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Microeconomics: A monopolist estimated that the own-price elasticity of
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