"A mission statement provides direction for a company by answering a simple question: What business are we really in?" (Hatten, 2012). Most strategic plans include the company's mission statement.
I have chosen Starbucks to analyze its mission statement. How does the company's mission statement function as a strategic planning guide? How does the company's mission statement incorporate the company's philosophy of social responsibility and ethical standards?
Starbucks Mission Statement: To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.
Starbucks Values: ???With our partners, our coffee and our customers at our core, we live these values:
- Creating a culture of warmth and belonging, where everyone is welcome.
- Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
- Being present, connecting with transparency, dignity, and respect.
- Delivering our very best in all we do, holding ourselves accountable for results.
- We are performance driven, through the lens of humanity.