A Mexican clothing company is wanting to do a joint venture with a U.S. clothing company. They are looking to create an internet presence that include the advantages that both companies bring to the table. While they negotiate the particulars of this contract (and using what you've learned from the chapter about negotiation):
1) What would you advise the Mexican company to do/not do during negotiations in order to be successful?
2) What would you advise the American company to do/not do during negotiations in order to be successful?