1. A marketing study asked potential customers for their preferences for two attributes of a new product, the color and the packaging. The color of the final product is to be chosen by one manager and the packaging by another. Is this division of labor simpler if the two variables are associated or if they are not associated?
2. Executives at a retailer are comparing items chosen by shoppers who either saw or did not see its most recent television advertising. Do the managers in charge of advertising hope to find association between viewing ads and the choice of items?