True or false
A marketing plan's first step is to create a business mission and objectives.
SWOT is the latest Madison Avenue computer diagnostic to predict new fads.
Segmentation refers to the dividing of the market into groups of customers with different needs,wants or characteristics.
Mad men ( tv serial) takes place between the product oriented era and the market oriented era of marketing.
The ad men of mad men were focused on marketing tobacco as need,more than a want.
CRM was a strategy used by the advertising men in "mad men".
The ad men of "MM" reluctance to deal with menken's dept. Store was an example of a missed opportunity.
The marketing strategy of "MM" focused more on promotion rather than the other 3 P's.
The STP process could be used by BC to matkets its services.