Vivian, you did a fine job completing your Unit 4 Marketing deliverable post!! You are our DB 4 post trailblazer for this week.
A marketing plan is a written document that covers the situation, objectives, and actions for an organization for the time period covered by the plan.
The time period covered by the plan depends on the volatility of that organization's market:
o Annual Planning Cycle : Sufficient for stable, well-established markets like industrial products
o Quarterly Planning Cycle : Recommended for dynamic markets, such as high technology
o Ad hoc Marketing Plans : Recommended to take advantage of market opportunities
Marketing plans do not include details on non-marketing-related activities such as operations and human resources.
QUESTION: The marketing planning process diagram includes a feedback loop. What type of information would be useful for such feedback? How would it change future plans?