A marketer will likely need to reposition a product if the


1. A marketer will likely need to reposition a product if ______.

very few competitors offer similar products

customers see the product as distinct from other products in the market

marketers see the product as distinct from other products in the market

customers see the product as very similar to other products in the market

marketers see the product as very similar to other products in the market

2. The price elasticity of demand can range between

a. Negative and one

b. Zero and one

c. Negative infinity and infinity

d. Zero and infinity

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Operation Management: A marketer will likely need to reposition a product if the
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