1. Your text describes IMC plans as? multi-platform, multi-channel, and? multi-targeted. Multi-platform refers to? ________.
selecting among? advertising, public? relations, and sponsorships
using multiple channels for interaction
differentiating between delivery and connection
selecting which target audience to address
selecting among? television, radio, and billboard
2. A major advantage of using the maximization of shareholder wealth as the primary goal of the firm is that this goal considers
the timing and the risk of the expected benefits to be received
the investor's consumption utility
the value of closely held partnerships
all the above