A key to long-term business success lies in a firmrsquos, Operation Management

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A key to long-term business success lies in a firmrsquos

A key to long-term business success lies in a firm’s ability to offer value to customers through its product offerings. Identify and discuss the key sources of value at Colgate-Palmolive. How might these value-adding properties be communicated to customers?

Case study Real Choices at Colgate-Palmolive Marketing Real People, Real Choices, Seventh Edition, by Michael R. Soloman, Greg W. Marshall, and Elnora W. Stuart. Published by Pentice Hall

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Operation Management: A key to long-term business success lies in a firmrsquos

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