1-A key difference between supplies and components is that:
A-supplies, unlike components, are business products.
B- supplies, unlike components, are produced from raw materials.
C-supplies, unlike components, are typically tangible.
D- components, unlike supplies, become part of a finished product.
E- components, unlike supplies, are used by businesses.
2- Many customers will drive long distances to purchase Yummy Town doughnuts, even though other doughnuts are available for purchase at nearby locations. For such customers, Yummy Town doughnuts are:
shopping products.
convenience products.
specialty products.
unsought products.
business products.
3- The Magnuson-Moss Act requires that:
all firms provide written warranties for all products.
a warranty must be clearly written, if one is offered.
all warranties be associated with services.
all warranties last for at least one year.
all of these choices are correct.
4- When Willy Wanda could not find his favorite candy bar, Pearson Salted Nut Roll, at his neighborhood supermarket, he drove across town to find it at another store. Willy was showing what level of brand familiarity?
Insistence
Recognition
Preference
Rejection
Evaluation
5- A _____ is a set of individual products that are closely related because they are produced or operate in a similar way, sold to the same target market, sold through the same types of outlets, or priced at about the same level.
product portfolio
product line
product assortment
product category
product mix