a is a group of products that are closely, Operation Management

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a is a group of products that are closely

A _____ is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.

product class

product mix

product line

marketing category

product category

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Operation Management: a is a group of products that are closely

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