A identify the two strategies that a firm could use to


a. Identify the two strategies that a firm could use to develop a marketing mix for international markets. What are the advantages and disadvantages of each?

b. Describe the types of data that someone who is thinking of starting an accounting service might choose to gather. How might this businessperson use the data in making the startup decision?

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Management Theories: A identify the two strategies that a firm could use to
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