A high-priced women’s leather goods maker uses an easily recognizable gold star-motif which ornaments the embossed leather used to make the products. This manufacturer has a policy of never having “sales” on its merchandise or selling its products through discount retailers. This company’s products are easily recognizable by persons familiar with the brand. This company would be very careful to
a) advertise the durability of its products.
b) maintain average to lower-than average costs of raw materials.
c) monitor for counterfeit products.
d) monitor prices of leather goods sold by mass merchandisers.