Assume that as a newly graduated MBA , you
a) have successfully undertaken a graduate class in the area of Strategic Management, and
b) are now working for a prestigious strategic management consulting firm.
Your firm has been hired to conduct a 1-day seminar for senior management at (PICK ONE):
a) Dubai Airports
b) FIFA - Fédération Internationale de Football Association (FIFA)
c) Ferrovial (Spanish Infrastructure Company)
The topic for the 1-day seminar is: "Significant Current / Future Trends in Your Industry, and What You Should Be Doing About It"
The seminar will be in 3 modules, each running for about 2 hours, during the course of the day.
Your boss has asked you to give him a proposal - 2-3 brief paragraphs, or about one type-written page - on each of the three modules. Each module should address a different a current or future trend, even though they all would fall under the broad umbrella of the seminar's topic. For each of the three modules, clearly state a) what is the trend that you are seeing, b) why is it important - to the industry and the players in the industry, and c) what the organization (that you chose) should be doing about it.
Try and stay away from "obvious trends" - so, for example, if I had asked to analyze McDonald's - I don't want you to talk about the fact that people are eating healthier or organic - we know that!
As a professional writer on business topics, I would like you to be precise, articulate, and convince me that what you are saying is important - this seminar (and your write-up) should help you generate more business with the company you are making the presentation to!