A growing controversy has sprung up around using social


Assignment

A growing controversy has sprung up around using social media information for behavioral targeting of consumers. Discuss the pros and cons of behavioral targeting of online consumers.

The purpose of this assignment is to encourage students to read, comprehend, and analyze the course materials. Students are expected to respond to the weekly prompt(s) provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. Assignments should include a cover page, separate references page, and should follow APA 6th edition formatting.

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Marketing Management: A growing controversy has sprung up around using social
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