A group of products within a product class that are closely


A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.

  • product line

  • product class

  • product variant

  • product type

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Business Management: A group of products within a product class that are closely
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