1. Asking yourself "What can I do to build a loyal customer base?" is an example of
A. creativity.
B. research. (X)
C. multitasking.
D. bottom line.
2. When you first started your new business, you were so excited about the large volume of orders you had. One year later, you find that your orders are less than half of what they were in the beginning. What is the most probably cause of this decrease in order?
A. You've limited yourself to a small number of products.
B. You failed to continue your marketing efforts. (X)
C. Your price is too high for the market.
D. You have too much competition.
3. The number one reason for the failure of new businesses is
A. poor management.(X)
B. insufficient cash.
C. taking too many risks.
D. poor marketing.
4. A great business idea is
A. the beginning of a great business.
B. an idea that no one else has ever thought of. (X)
C. all you need to succeed.
D. something that comes along once in a lifetime.