Question: A friend of yours just completed a First Screen analysis for an e-commerce site that she hopes to launch to sell horse riding supplies such as saddles, tacks, lead ropes, and feed buckets. She's disappointed because she rated 10 of the 25 items included in First Screen as having either low or moderate potential. After thinking about this, your friend says to you, "Well that's that. Good thing I completed a feasibility analysis. I definitely do not want to start the business I was thinking about." Is your friend correct in reaching this conclusion? How would you advise her to interpret the results of her First Screen analysis?