ETHICS Comment on the ethics of the following situations:
a. A food warehouse club advertises "savings up to 30 percent" after a survey showed a range of savings from 2 to 30 percent below average prices for selected items.
b. A radio station broadcasts the following message during a syndicated rating service's rating period: "Please fill out your diary" (which lists what media the consumer has been watching or listening to).
c. A furniture retailer advertises a market test and indicates that prices will be 50 percent off for three days only.
d. A researcher tells a potential respondent that an interview will last 10 minutes rather than the 30 minutes he or she actually anticipates.
e. A respondent tells an interviewer that she wishes to cooper- ate with the survey, but her time is valuable and, therefore, she expects to be paid for the interview.
f. When you visit your favorite sports team's home page on the web, you are asked to fill out a registration question- naire before you enter the site. The team then sells your information (team allegiance, age, address, and so on) to a company that markets sports memorabilia via catalogs and direct mail