1. A firm's marketing department plans to introduce a new product into the market. The department invites suggestions from employees about the new product. New employees at the firm are also given an exhaustive orientation by the HR department about the company's vision and goals, and how the firm's products have traditionally formed an integral part of their daily work life. This orientation activity organized by the HR department is an example of _____.
brand alignment
brand extension
brand equity
brand valuation
brand earnings
2. Which of the following elements in a high-performance work system contributes to high performance by encouraging people to strive for objectives that support the organization's overall goals and includes the performance measures by which employees are judged?
Organizational goals
Task design
Reward systems
Information systems
Training systems