Marketing Management Assignment 1
Assignment 1: Market Segmentation
A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport roof covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.
Create a 300- to 400-word response answering the following:
- Identify different segments of the market for launching this product.
- Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.