Assignment 1: Market Segmentation
A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport roof covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.
Create a 300- to 400-word response answering the following:
- Identify different segments of the market for launching this product.
- Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.
Submit your response to the Discussion Area by Saturday, August 13, 2016. Be sure to properly cite your sources using APA; include your references and in-text citations.
Comment on the postings of your classmates. Do you agree with their position? Why or why not?