A firm currently offers a single product within the product, Operation Management

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A firm currently offers a single product within the product

A firm currently offers a single product within the product category. the product management team is considering the development of a new high-featured and high priced offering. Should they expect the new higher-priced product to cannibalize sales from the existing marketed product?

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Operation Management: A firm currently offers a single product within the product

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Operation Management: A firm currently offers a single product within the product

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