• You will choose one U.S publicly traded firm to analyze. You may choose any firm that you like or dislike, although I would suggest you avoid firms in the financial services industry (e.g. banking, insurance) as these types of firms have unique accounts and financial reporting issues that we do not cover in class.
• Each group is required to present their analysis of the firm in class and submit a project write-up.
• Your presentation and project write-up should include the following three parts:
1) A business analysis, which includes an analysis of
a. the primary industry or industries in which the firm operates
b. the firm’s business strategies
c. the economy-wide factors, industry-wide factors and company specific factors that may affect the firm’s performance.
2) A financial analysis, which includes component percentage analysis and ratio analysis (e.g. profitability, turnover, liquidity, and solvency etc.) based on the firm’s most recent annual financial statements.
3) A brief investment recommendation: would you recommend buying or selling the stocks of the firms based on the analysis that you performed and its current valuation.