Question: DEVELOPING CRITICAL-THINKING SKILLS
A feature is a characteristic of a product or service that enables it to perform its function. Benefits are the results a person receives from using a product or service. For example, a toothpaste's stainremoving formula is a feature; the benefit to the user is whiter teeth. While features are valuable and enhance a product, benefits motivate people to buy. The customer is more interested in how the product can help (the benefits) than in the details of the product (the features).
Assignment: 1. Choose a product and identify its features and benefits.
2. Divide a sheet of paper into two columns. In one column, list the features of the product. In the other column, list the benefits each feature yields to the buyer.
3. Prepare a statement that would motivate you to buy this product.