A distributor has heard that one of the major manufacturers


Question: A distributor has heard that one of the major manufacturers from which it buys is considering going directly to the consumer. What can the distributor do about this? What advantages can it offer the manufacturer that the manufacturer is unlikely to be able to reproduce? The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

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Marketing Management: A distributor has heard that one of the major manufacturers
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