Assume that you are the director of marketing for a national chain of convenience stores. Your firm has about 200 stores located in 43 states. The stores are fairly traditional both in design and in the merchandise they carry.
Because you want to be proactive in your marketing planning, you are concerned that your firm may need to consider making significant changes because of the current demographic, technological, and global trends in the marketplace. You think it is important to discuss these things with the other executives at your firm. Develop a presentation that includes the following:
a. A discussion of the demographic changes that will impact your stores
b. A discussion of the technological changes that will impact your stores
c. A discussion of how global changes may provide problems and opportunities for your organization
d. Your recommendations for how your firm might meet the challenges faced in each of these areas.