A description of your teams approach to developing targeted


Create a 7-slide PowerPoint® presentation that includes the following:

A description of your team's approach to developing targeted marketing communications as they relate to your Learning Team's product or service.

An explanation of one of the 7Cs of customer interface in each of the seven slides

An explanation of the goal or purpose behind each interface and how you propose to address that need for each C.

The context goal, for example, is to present an image and experience to the user that is consistent with the company's core values and brand image.

Often the aesthetic and functional aspects of a site's context are viewed as two sides of a tradeoff.

An explanation of the approach you plan to take and how your decision effectively targets your marketing audience

Note: The Week Four deliverable consists of the slides only; the actual slide show is part of the Week Six Learning Team presentation.

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Marketing Research: A description of your teams approach to developing targeted
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