Apple Watch Marketing Plan
Product: Apple Watch
Create a Marketing Plan of your own, not the one Apple Company has. Imagine that Apple Watch is your product, how will you create the following:
• A description of your target market
• Needs that cause your target market to buy including emotional and logical drivers
• A description of how your marketing efforts will change with each phase in the product life cyce
Your promotional strategy for your product or service, including how you may use the following:
• Outdoor
• The effect professional selling may have on your offering
• An initial budget for your plan (how much and will it be distributed)