Use the 4Ps in Completing a Preliminary Marketing Plan 1500 word eassy
Include the following in your preliminary marketing plan:
• A detailed description of the requirement -- the unfulfilled need you see
• A detailed description of the product/service you envision that would fulfill the need
• A description of the market segment and specific target population within that market segment to which you would direct your initial marketing efforts and why you selected that target population for your product/service introduction
• A detailed description of the marketing mix you will employ -- the 4Ps (Product, Price, Place, and Promotion)
• Your plan for maintaining a positive relationship with your customers even after the sale is completed.
Your plan should be at least 1,500 words, but not more than 2,000 words in length. Assume that your audience is a group of investment bankers who may someday help you finance your marketing plan if they like your business idea.