Blue Ocean Strategy Paper
Write a 750- to 1,00-word paper that describes the importance of Blue Ocean Strategy and identify a product or service that would be considered a blue ocean move. Include the following:
A description of blue ocean strategy and its importance
A product or service that might be considered a blue ocean move and why. Do not Include any example that was given in the text or the learning activity from week 3.
An alternative red ocean move for the same product or service along with the pros and cons of that strategy
Format your paper consistent with APA guidelines.
Product, Pricing, and Channels Paper
Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.
Write a 1,750- to 2,100- word paper that includes:
A detailed description of the features of your product or service including how it solves the needs of your target market
A description of how your marketing efforts will change with each phase in the product life cycle
The packaging you will use for your product or service and how it will add value
The appropriate pricing strategy for your product or service and the price you will set at launch
The channels of distribution you will use to sell your product along with a description of how each channel partner will add value
Format your paper consistent with APA guidelines.