A critical point of distinction between deceptive advertising and mere puffery is whether a claim is a measurable statement of fact.
- Think of some contemporary examples of each and explain why they are or are not measurable statements of fact.
- When you notice deceptive advertising or puffery, how does your sense of personal ethical perspectives and values affect the way you make decisions about those advertised goods and services?
- How does the ethical program of a particular group to which you currently belong, or previously belonged, treat the topic of misrepresentation or exaggeration of company goods and service?