Transport Idea Project. -Description of the product (needs -Individuality. Detailed description of the item size, envelop dimension... how it is to be used and attached full drawing/prototype producer/constructor References for the research of the idea -specific use/advantages of the product -Potential market target market potential market size product it could be marketed with purchase price to consumer costs involved/unit cost breakdown market size of any comparable product/product aimed at the specific market retail/distribution options A cost benefit ananlyses to establish feasibility of the idea -Problem seen and strategies to overcome these problems Summary: why the product is vital.