A corporate executive once stated ldquoyour companyrsquos


A corporate executive once stated “Your Company’s brand is owned not by you but by your customer – if you do not understand this, your company will be lost”. Describe how brand recognition can be used as an effective communication tool between a company such as such as FedEx or DHL and its customers.

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Operation Management: A corporate executive once stated ldquoyour companyrsquos
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