Part I
A company's cereal is not selling well. Create a 10-15-question survey that measures customers' preferences for the company's cereal product. Later, answer the following questions:
- How many scale items will you put in the survey? Justify your answer.
- Will you use multiple-choice questions? Why or why not?
- How many scale items will you use in the survey?
- Why did you select that number of scale items?
- How many scale points will you use in the survey? Justify your answer.
- What data type will be used in the survey? Justify your answer.
Submit your answers in a two- to three-page Word document.
Part II
As a second part of this assignment, create a set of survey questions, assuming that you sell cars. You are attempting to measure how customers perceive the quality of the cars that you sell.
- Create three survey questions with simple category scales. Justify why you selected those questions and scales.
- Create three survey questions with multiple-choice, single-response scales. Justify why you selected those questions and scales.
- Create three survey questions with multiple-choice, multiple-response scales. Justify why you selected those questions and scales.
- Create three survey questions with Likert scale summated ratings. Justify why you selected those questions and scales.
- Submit your answers in a two- to three-page Word document.