Part I
A company's cereal is not selling well. Create a 10-15-question survey that measures customers' preferences for the company's cereal product. Later, answer the following questions:
How many scale items will you put in the survey? Justify your answer.
Will you use multiple-choice questions? Why or why not?
How many scale items will you use in the survey?
Why did you select that number of scale items?
How many scale points will you use in the survey? Justify your answer.
What data type will be used in the survey? Justify your answer.
Submit your answers in a two- to three-page Word document.
Submit it to the W2: Assignment 2 Dropbox by the end of Tuesday, April 28, 2015.
Name your document SUO_BUS3059_W2_A2_Part1_LastName_FirstInitial.doc.
On a separate page, cite all sources using the APA guidelines.
Part II
As a second part of this assignment, create a set of survey questions, assuming that you sell cars. You are attempting to measure how customers perceive the quality of the cars that you sell.
Create three survey questions with simple category scales. Justify why you selected those questions and scales.
Create three survey questions with multiple-choice, single-response scales. Justify why you selected those questions and scales.
Create three survey questions with multiple-choice, multiple-response scales. Justify why you selected those questions and scales.
Create three survey questions with Likert scale summated ratings. Justify why you selected those questions and scales.
Submit your answers in a two- to three-page Word document.