A company using a team of people from marketing human


1. A company using a team of people from marketing, human resources, and operations to develop a new service offering is

A. practicing cross-functional decision making.

B. supporting functional silo development.

C. better off allowing marketing to design the new service.

D. none of the above

2. Key elements/events that should be monitored in the firm's external environment include all of the following except:

A. political events

B. economic events

C. social trends

D. customer preference

E. all of them should be monitored

3. Challenges facing operations and supply chain managers signify that

A. More emphasis should be placed in manufacturing than in service industries

B. Operations decisions should precede decisions in other functions in an organization

C. Every operation should be externally directed to meet the customers' requirements

D. In be competitive, strategies for operations should have a narrow focus such as consideration of effects of industry changes only

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Operation Management: A company using a team of people from marketing human
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