A company has four market segments open and four salesmen


A company has four market segments open and four salesmen are to be assigned one to each segment to maximize the expected total sales. The salesmen differ in their ability and the segments also differ in their sales potential. The details regarding the expected sales in each segment by a typical salesman under most favourable condition are given below.

Segment A = Rs. 60,000, Segment B = Rs. 50,000, Segment C = Rs. 40,000 and Segment D = Rs. 30,000. It is estimated that working under same condition, the ability of salesmen in terms of proportional yearly sales would be as below:

Salesman W = 7, Salesman X = 5, Salesman Y = 5 and Salesman Z = 4.

Assign segments to salesmen for maximizing the total expected sales.

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Dissertation: A company has four market segments open and four salesmen
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