A college in a metropolitan area wishes to increase its, Marketing Management

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A college in a metropolitan area wishes to increase its

Problem: What environmental forces (uncontrollable variables) must the college in question consider in designing its marketing program?

Question: A college in a metropolitan area wishes to increase its evening-school offerings of business-related courses such as marketing, accounting, finance, and management. Who are the target market customers (students) for these courses?

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Marketing Management: A college in a metropolitan area wishes to increase its

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Marketing Management: A college in a metropolitan area wishes to increase its

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