A co-worker approaches you with a quizzical look on their face. They know you just earned a master degree at Baker College and want to ask you a MIS-related question. Recently, they heard the term "knowledge management" and are curious where they might purchase this "technology." You know, of course, that knowledge management is a business process, not a technology. How might you describe the difference to your co-worker so that they appreciate the meaning of this term and can better understand how knowledge management enhances the ability of the business to achieve competitive advantage?